Ken Sandes The Peace Maker Essay - 1439 Words

Ken Sandes â€Å"The Peace Maker† A â€Å"biblical guide to resolving personal conflict†, this, in a nutshell is what â€Å"The Peace Maker† is all about. In this critical book review I will be taking topics from the book and giving the reader my personal views on how I either reacted or related to the topics covered. My goal for this paper is to give the reader a non-biased opinion of â€Å"The Peace Maker†, which was published by Baker Books in June of 2004. To first critique a book you must have some background information on the author himself and why he is qualified to write a book on conflict management through a biblical perspective. Ken Sande is the author of the book as well as being the president of Peacemaker Ministries, which is a†¦show more content†¦To try and persuade someone to believe in religion, if they are not willing listen, is a sure fire way to start a conflict, which is why I feel this book contradicts itself in some ways. An example of this is where Sande wrote in chapter 7on page 145: â€Å"The apostle Paul could be similarly indirect. Instead of hitting the Athenians head-on with their idolatry, he first engaged them on a point of common interest and moved gradually into the good news of the one true God.† To me this states that the apostle Paul was trying to convert the Athenians to Christianity because they believed in a different God, which is in direct contrast with a point made on page 154: â€Å"While it is true that we have no right to force out personal opinions on others, we do have a responsibility to encourage fellow believers to be faithful to God’s truths, which are presented in Scripture.† To understand my point of view on this book you should understand that I am not a religious person and I am at a point in my life where I am trying to find my own spirituality whether it is Christianity or some other form of religion. While reading this book I found myself making notes on how I disagree with certain topics but I didn’t realize until I was about half way through that there were many good points made. Some of the good points I did notice can be found in every chapter

In Her 1977 Book The Damned And The Beautiful, Paula S.

In her 1977 book The Damned and the Beautiful, Paula S. Fass displays the post-World War I influence of colleges and universities on the culture at large. Though contemporary times differ greatly from those she examined, nonetheless, colleges and universities still possess almost unrivaled cultural influence. Students move away to college, young, vivacious, and pliable. After just escaping the oppression of their parents’ rules, their minds readily embrace the next social structure that presents itself. Repeated research has shown that students need structure, something to give them a solid base before they can climb the ladder towards self-actualization and learning. Campus cultures provide more than that, they also provides a lens†¦show more content†¦During one of the first chapels of my freshman year, Dr. John Fozard, President of MACU, presented the history of the school. Initially, MACU was founded in Houston, Texas, as South Texas Bible Institute. Later, admini stration renamed it Gulf Coast Bible College. Upon moving from Houston to Oklahoma City in 1985, the school once again changed it’s name to Mid-America Bible College. Finally, in 2004, the school decided to break from its traditional Bible college image and rebrand itself as Mid-America Christian University, a liberal arts institution. Despite the three name changes the school has undergone, there has always been either the word â€Å"Bible† or â€Å"Christian† in the name. This is more than a symbolic nod to the Church of God (Anderson, Indiana) that serves as the school’s denominational backing. It highlights a central element to campus life: Christian ethics and principles guide and influence the campus’s rituals, values, and norms. The school requires chapel attendance twice per week (with one week of each semester, termed â€Å"Spiritual Emphasis Week†, requiring students to attend 4 or 5 chapel services that week, depending on the year ). Sexual promiscuity and extramarital relations are punished, as are alcohol and drug usage. Students freely express their faith on campus, through prayer and other spiritual disciplines. One day after chapel, I was talking with a few friends. A 38-year-old veteran whoShow MoreRelatedDeveloping Management Skills404131 Words   |  1617 Pagesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul SingaporeRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesmechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations

Islam and Womens Right Ethnographic Study - Free Essay Example

Sample details Pages: 8 Words: 2313 Downloads: 3 Date added: 2019/06/24 Category Culture Essay Level High school Topics: Ethnographic Essay Did you like this example? The gallant and fertile Australian womens rights crusade was primarily glimpsed from the mid-1800s to 1900s, was a lurid event as females marred the normality of then society to address the inequality of rudimentary human rights between the sexes- indomitably occurring within a concurrent timeline with North America despite the delay in the construction of a community within the continent. The Womens Liberation or feminist movement in Australia has unambiguously targeted the inequality amongst pay, domestic violence, sexual harassment, sexual violence and the reproductive rights effectively achieving equal treatment in theory of the democratic process however the patronising reality is still drastically different within Western Society as a large majority of feminine individuals are dominated by male figures and social expectations of women (Turner-Graham, 2009). As an extension of feminism, the complex, frequent and peevish debate surrounding the status of Muslim women canno t simply be compacted into the accepted categories of western feminism and is now beyond the administration of venerable scriptural sources, rather being ingrained by the cultural and highly-pious social heritages of gender-roles determined by previous generations.. Don’t waste time! Our writers will create an original "Islam and Womens Right Ethnographic Study" essay for you Create order Habitually, the debate relating towards Muslim women and the general Islamic communities located in Australia is an exemplification of the irreconcilable relationship between the Western society, relaying empty parodies of promises to entice an audience, and Islam, a religion devout in submission and consecration towards the higher deity of Allah. A glance globally across the thousands of Islam communities situated internationallyincluding Australia- advocates a substantial degree of diversity in regard to the perfunctory action of consideration for men and women alike, with the systematic oppression and discrimination of women being present amongst extremist groups such as the Taliban and Al-Qaeda which emerged solely due to cultural and moral differentiation from the original interpretation of sacred texts (Oum, 2018). Transnationally, populations of ubiquitous Muslims are currently advocating the capability of Islam and its education to cease the relegation of women within private sectors plus the usurp distortion of forgotten heritage and Psalms caused by despotic governments and the partisan fanatics, to deliver an equal, positive and empowering society for the collection of genders as the Quran belligerently exasperated to convey (Carland, 2017). According to usage, women to have rights over men similar to the rights of men over women., Men will have a share of what they earn, and women will have a share of what they earn. and O mankind! Fear your Lord Who (initiated) your creation from a single soul, then from it created its mate, and from these two spread (the creation of) countless men and women. are autocratic paradigms of primary quotes from the Quran bequeathing a consummated haven emphasising gender equality and a feministic outlook as an essential component of the jurisprudence and fundamental teachings of Islam: unambiguously, through the notion expounding the creation of both sexes from a single entity, implying that no man nor woman are conferr ed to be deprived due to gender or duties furthermore with the dismissal that women are obligated to burden the financial responsibilities to ensure fulfilment of the family household (Quran, 4:32), (Quran, 2:228), (Quran, 4:1). The one-dimensional portrayal of Islamic views on womens rights created by Western, Anglo-Saxon, Protestant (WASP) societies presently dominates current perspective of how society, explicitly Christianity, understands the essentially liberating union between Allah and females that secure domestic tranquillity, justice and union between humanity. The Byzantine basis of the censorious religion baptized as Christianity is formed via power relations, gender roles, social structures, moral frameworks, functions of family and cultural symbolisms, often reducing the indispensable topic of womens rights within Islam into an overzealous, abridged argument. The Protestant churches desperately attempts to fit the square peg of a non-idealistic cultural, customary set of rubrics into the round hole of the typecast which Western society desperately attempts to dogmatically enforce upon the other reverent world religions. This is evident on the widespread, communal view that the burqa or hijab (The conventionally religious headdress of Islam) acts as A symbolic representation of oppression and discrimination due to the claustrophobic essence which promotes public shame upon the female figure while adversely advertising any portion of a females body as sexual, in some cases the eyes are additionally sexualised. (Belltower, 2018). Islamic f eminists, the majority of whom are actually administrated by a religion other than Islam (largely Christianity or atheism), challenge the traditional interpretational mechanisms of Islamic feministic rights through the prejudiced translation that the Quranic principles endorse violence and oppression towards women while simultaneously suggesting egalitarianismmounted originally via the textual authority of Islamic religious scriptures (Delong-Bas, 2018). Yet despite the irritatingly common advocacy for gender equality in other religion, Christianity itself has yet to rectify or release statements making amendments to the oppressive literature heritage coursing through their holy veins. In comparison to the harshness of both Roman law and medieval society present in the initial opening years of the church, Christianity mitigated the inequality of then society however without evolution of the religion past the primal stages of development, the religious wisdoms imparted onto the malle able Christian youth have quickly become obsolete in the privilege-ridden society of the twenty first century (Cruz, 2014). Evidence is found amongst the misogynistic, oppressive passages of the bible which include statements such as I do not permit a woman to teach or to have authority over a man, she must be silent., Wives, submit to your husbands as to the Lord. And If two men are fighting and the wife of one of them comes to rescue her husband from his assailant, and she reaches out and seizes him by his private parts, you shall cut off her hand. Show her no pity. (Deuteronomy 25:11-1), (Timothy 2:12), (Ephesians 5:22). Between the five founders of the great religions -Buddhism, Islam, Christianity, Judaism and Hinduismit is evident that the scintillating radicalisation of the prophet/ messiah Mohammed has become associated with the utmost venerable religious, theological text (Quran) that teems with tenacious empowerment to achieve liberation and equality between the femininit ies, in comparison to venal depiction of Jesus Christ. From the time of abstruse infancy through to the development into motley adulthood, the sensitive treatise of morality emerges amongst an individuals experiences and cognitive development in a verbose fashion in order to ignite change and understanding, specifically regarding values, ethics and solicitously religion. Lawrence Kohlberg expanded on the stage of psychosocial development by separating the levels of moral development into three levels with two additional, distinct portions for each level: preconventional, conventional and postconventionalhowever he has notably been criticised for a lack of cultural diversity and a strong gender bias (Kohlbergs Stages of Moral Development, 2018). The preconventional stage of Kohlbergs theory is defined within respective childhood periods as a childs sense of morality and religious viewpoints are externally controlled by authorities figures and the judgement of consequences which coincide with actions; The Quran states that traditionally, M uslim parents are responsible for raising their children within their partisan religion via enforcing the beliefs or worship, moral qualities, vocational education and instilling a bequeath to obey Allah, Muhammed and the proselytizations of the Quran (Quran: 52:21) . The conventional level bolsters the adolescences sense of morality by correlating intrapersonal and societal functions and relations, amplifying the internal necessity to ensure positive relations and societal order amongst a community. Once maturity is fully developed, the post conventional is reached and a humans morality is defined by abstract principles, obscure values and an unwillingness, scepticism or rebellion against remaining a wholesome, law abiding individual with a realised sense of separation from society (Kohlberg Power, 1981).The punishment and obedience orientation in which children typically attempt to secure the approval, admiration and mutual respect of society, is the stage in which Muslims fema les rarely advance past despite their correlated age due to the tribulation caused by an overwhelming social discrimination attempting to rectify the ostensible spiritual laws which protect the modesty, free will and religious sanctity of women. Kohlbergs theory is dominated by the traditional ethical language that emphasises spartan justice, surfeit directions and the stressing of governmental laws of Australia disregarding any emphasis on relationships and responsibilities of religionessentially ignoring the feministic rights to devoted to Muslim women. As an extension of Kohlbergs theory on morality, Carol Gilligan proposed a stage theory of Ethical Care unambiguously for women and dissimilar to Lawrence Kohlberg, Gilligans theory approaches human development via reasoning to determine the factors which cause women to be morally exotic in comparison to men. The Pre-conventional, Conventional and Post-Conventional Stage are also evident amongst the Ethic of Care theory, the divergent stages focus on exacting human needs, incubating individuality, the corroboration of the consequences coinciding with altrusm, rescinding hurtful actions and the instillation of non-violent principals to ensure alternative methods for self-survival and solicitously the needs of others (Gilligan J.M, 1980). By contrast to Lawrence Kohlbergs severe philosophy, the normative framework which governs the feministic based political regime labelled Ethics of Care determinedly endorses the equilibrium and independence of all individuals regardless of faith, w hile highlighting the over-reliance on the rights assigned to genders based on extremist dynamics enforcing heteronormative dynamics of relational power and partisan dependence on women. Alternatively weighing prominence on how ridiculous [ it is] to degrade, differentiate and disregard the basic rights which should ultimately be mutual between the sexes and [the] respectful treatment of Muslim women which Australian Islamic sects providefor there is no true discrimination in the Quran, the ill-treatment of women stems from the moral frameworks and heritage of a misogynistic person. (Oum, 2018). The entirety of the religious creed plus the associated Holy scriptures, is governed by the set of egalitarian moral principles separating right from aberrated invoked wrong and regulates a persons activities and behaviours is officially called ethics. Natural Law theory is a theory of ethics that directly reflects the strident human nature which hopes to provide the safety of citizens, the preservation of states, religious freedom and the tranquillity of happiness of human life (Madison, Jefferson Hamilton, 2009). Natural Law implies that ethical law is only bolstered through an indomitable connection to a higher power or God plus the general palliative health and wellbeing of a benevolent humanity that individuals could achieve felicitous contentment and equanimity in comparison to the truculent ruling of society. There is a staunch difficulty authenticating Natural Laws support for Islamic womens rights as different branches of society interpret the basis of human nature differe ntly, an accepted ethical theory is conveyed by conservative Christians that dictates Islamic womens rights defy traditional human nature as it forcesthe envelopment and extreme modesty of dress which is highly uncomfortable and defies the natural human behaviour. Women should have the ability to roam freely in cars or by any mode of transportas [the] Nomad homo sapiens once did and deserve freedom of choices (Belltower, 2018). However, the ethical dilemmas which Belltowers stark quote presents is argued by the Islamic church frequently, with the basis that natural law theory irrigates the inherently selfish and immoral characteristics in lieu of developing positive propensities and tendencies through an evolutionary path predestined by Allah. A group of Islamic individuals state Limitations to equality are not recorded with the Quran and can be found within every religion once the scriptures are misconstrued to create circumstantial evidence of extremist practicesthe natural intent ion of Islam portrays [the natural order of human behaviour] by depicting men and women as inherently equal. (Oum,2018). Situational ethics rejects the prefabricated decisions and prescriptive rules that supposedly define the conscience of individuals, anthropologically deciding that no universal moral rules or rights can apply to each unique situation, indoctrinating that each ethical decision should be a consequence of flexibility rather than adhering to strict guidelines (Jackson, 2018). The casuistry of Situational ethics allows the theory to easily be differently interpreted by both religious parties and entitles each party to their predisposed, biased opinion on the rights provided to women within Islamallowing each judgement to be supported by situational ethics via default. The stress on supporting the conviction of human knowledge is drawn from situated perspectives and consequently affirming the necessity of womens rights globally as an entire topic with the semantics of extremities and the fallacies being argued by both parties; Christianity assertively arguing for women to hastily remove their traditional donning of a headdress, to suddenly emphasise their guttural and gluttonous impurities to the world and to live by the normalities of Western society in stark comparison to the auspicious modesty and comfortability as an individual and as married woman which Islam passively promotes. In every situation regarding Islamic womens rights, the moral and ethical decision would be the active promotion of Christianity and the equality between men and women that Jesus Christ promotes in the. Holy Bible that governs all life and tells people how to live without sin or losing their rights to terroristic organisations. Is evidence of how immoderate quotes identify extremist groups and the pacifist Muslim community as a collective is detrimental to the promotion of the human rights that passively dominate the active fight for Islamic womens rights to be considered a rudimentary aspect of society and less of an autocratic revolution against society. Another ethical theory is an extension of consequentialism of Utilitarianism, determining moral standpoints based on the highest mortality and morality rate present amongst the solutions to separate cases in order to protect the largest faction of the population, thus exhorting this moral reasoning as the only framework to justify military force and other mercenarys wishing to extort a profit while limiting the fatality rate (Bedau, 1985). From an Islamic point of view, traditionally the terms haqq (truth and right), adl (justice), taqwa (piety), khayr (goodness) and maruf (approved) assist in the identification of whether an action is ethically performed in correlation to the Quran, prohibiting the extent that moral frameworks which are products of a Western understandingwith an obvious disregard for utilitarianism and other ethical frameworks, Muslims must instead follow the universal ethical values and principals imposed by the religion.

The Americans With Disabilities Act - 1779 Words

Sitting in his wheelchair at the bottom of the stairs, Zack looks up toward the front door and wonders how in the world he is going to get into the building. To Zack, getting up those seven steps is like climbing Mount Everest. For many disabled Americans, Zack’s experience was an all too common daily occurrence until the Americans with Disabilities Act became law. Before the act was passed, disabled individuals struggled to get around and do everyday activities, such as going to church, going out to eat, and getting to class on time, which were simple for other Americans. When the Americans with Disabilities Act became a law in 1990, it enabled the disabled to take part in the American Dream. The ADA not only ensures equal access and†¦show more content†¦At the same time, many parents of disabled children began to fight against discrimination in the schools. This led to the establishment of local groups that fought for the rights of people with disabilities (1). Before long, individuals with disabilities challenged the idea that they must spend the rest of their life in an institution. Instead, many disabled individuals began to explore the idea of living independently (1). To advance their cause, disability advocates adopted many of the successful strategies of the civil rights movement of the 1960’s, including peaceful protests and sit-ins (2). An important first step towards the eventual passage of the ADA was in the 1973 Rehabilitation Act, which banned federal funded entities from discrimination against the disabled. The next majo r step was the issuance of Section 504 regulations that helped provide for the enforcement of anti-discrimination policies (History of ADA). The eventual passage of the Americans with Disabilities Act in 1990 was the result of the hard work of many dedicated American citizens over a long period of time. President George H. W. Bush compared the enactment of the ADA to another monumental event: the fall of the Berlin Wall. He said, â€Å"And now I sign legislation which takes a

The Petticoat Affair Manners, Mutiny, And Sex In Andrew...

History 217: U.S. History to 1865 The Petticoat Affair: Manners, Mutiny, and Sex in Andrew Jacksons White House. By John F. Marszalek. (Baton Rouge: Louisiana State University Press, 1997. viii, 296 pp.) John F. Marszalek, author of The Petticoat Affair argues in his book that the Margaret Eaton affair, which plagued the first Jackson administration, was a social situation that had political ramifications. The thesis is that the Jacksonian Presidency brought a change to the office. Bringing much more democracy than most would have thought and at the same time a woman who did not fit the mold of the normal submissive political wife in Washington or in Tennessee came to the forefront of public opinion. Mrs. Eaton was unwilling†¦show more content†¦C. Most male Senators and Congressmen stayed in boarding houses like the ONeals as Congress was in session only part of the year. She had married Mr. Timberlake who was a purser in the Navy, tried to run a store, then later went back to the Navy. Her overt personality coupled with two almost elopements, fueled her reputation which came into question when her husband died on ship and she married John Henry Eaton. This was don e even before the required mourning period had ended. Another inattention to polite society. He had been a boarder at her fathers house and became Jacksons Secretary of War. She was the daughter of a Scot Irish boarding house owner she having never been admitted to society, as John Calhoun stated but when marriage to Mr. Eaton occurred she wanted entrance to Washington Society. Both her husband and herself wanted admittance to Washington society but were denied it as social rules had been bent or broken and the societys matrons had to protect their system from the change threatened by Mrs. Eaton. President Jacksons beloved Rachael was scandalized and when rumors were circulated about Margaret to keep her out of society and to publicly justify that exclusion Jackson supported Margaret with much passion. President Jackson saw conspiracy everywhere as he tried to help the innkeepers daughter. Mrs. Eaton was backed in her attempts to become socially accepted by the President, his friend s, the Globe NewspaperShow MoreRelatedThe Petticoat Affair: Manners, Mutiny, and Sex in Andrew Jacksons White House1185 Words   |  5 PagesHistory 217: U.S. History to 1865 Dr. Fuller November 30, 2003 Cynthia Mihay The Petticoat Affair: Manners, Mutiny, and Sex in Andrew Jacksons White House. By John F. Marszalek. (Baton Rouge: Louisiana State University Press, 1997. viii, 296 pp.) John F. Marszalek, author of The Petticoat Affair argues in his book that the Margaret Eaton affair, which plagued the first Jackson administration, was a social situation that had political ramifications. The thesis is that the Jacksonian Presidency

Definitive Picture Internet Use Cognition -Myassignmenthelp.Com

Question: Discuss About The Definitive Picture Internet Use Cognition? Answer: Introducation According to an article published by Nicholas Carr and titled Is Google Making us Stupid? What the Internet is doing to our Brains, it is quite apparent that the use of the internet is actually changing or altering the way in which human beings thing. Based on the American writer (Nicholas Carr), it is claimed that the use of the internet has not only shaped peoples lives physically, but it has also altered human brains thus leading to a lively and ongoing debate. To quote Carr, Ive had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, remapping the neural activity, reprogramming the memory (Hooper Herath, 2014). This is a clear indicator on how the use of the internet alters human brains and thinking. It is now quite apparent that lots of people across the world are also in the situation that Carr is in because they now struggle to read the physical books, something that was quite easy before the invention of psycho logy and more so the internet. Peoples concentration has now drifted to about two or only three pages due to being addicted to reading online as opposed to reading conventionally. Carrs overall argument is that it is not only the search engine or the internet that should be blamed in totality but rather, it is the ubiquitous impact that the internet has had on the networking cognitive processes of people (Citron, 2015). Carrs management was that peoples deepening dependence or reliance on the networking technologies has not only changed the way people think, but it has also changed individuals brain structure. References Citron, R. D. (2015). Book Review of The Glass Cage: Automation and Us, by Nicholas Carr. Journal of Legal Education, 64(4), 712-714. Hooper, V., Herath, C. (2014). Is Google marketing Us Stupid? The Impact of the Internet on Reading Behavior. In Bled conference (p. 1).

Business Case Analysis Memo Samples †MyAssignmenthelp.com

Question: Discuss about the Business Case Analysis Memo. Answer: The following memo is an analysis of social media strategy a case study of First National Bank (FNB) of South Africa. FNB is the oldest bank in South Africa and has it origin in Eastern Province Bank that was started in Grahamstown in 1838. The bank is amongst the top four banks in South Africa in terms of customers and assets. The bank is Michael Jordaan as the CEO and Lana Strydon as head of digital marketing and media. The memo will analyze social media strategy benefits and what should be considered when formulating and implementing social media strategy. This will involve discussing how FNB use digital and social media, benefits realized from investing in social media strategy, and lessons learnt from the bank experience in developing and implementing social media strategy. The memo will also identify important factors to be considered by organizations using social media to communicate to customers. First National Bank has used digital and social media in several ways to engage with its customers. First, FNB enabled its customers to make some transactions using Facebook. The bank enabled customers to link their Cellphone banking account with their social media profiles. Customers are then able to access their bank accounts from the FNB banking application on Facebook. This digital development enabled customers to check their account balances, and purchase prepaid products such as SMS bundles, airtime, and view Powerball and Lotto results. Second, the bank launched educational series on YouTube. The FNB created YouTube videos to educate people about fundamental principles in finance. The videos focused on teaching people the importance of saving, how to save, and creating a budget to minimize spending. This social media interaction and information sharing enlightened people to became banks customers. Third, the bank uses a banking app to engage with customers. FNB was the first S outh African Bank to create a banking app. The banking app enable customers to make transactions such as account transfers, updates, check balances, apply for loans, create saving plan, and enable customer care support. FNB also uses dotFNB stores. The dotFNB stores provide customers with self service banking digital platform. Customers are provided with virtual environment that enable video conferencing with experts from the banks. Therefore, FNB has widely used digital and social media to engage with it customers by launching unique products setting trends in digital marketing. FNB has benefited from social media strategy in several ways. First, the social media strategy enabled FNB to do low cost marketing. Social media marketing enabled FNB to create brand awareness to people on social media. Social media marketing also enabled the bank to inform customers and potential customers about their products. The bank was able to reach up to 1.4 million people on Facebook on a single post approximately 700000 people on Twitter per month. Secondly, the social media strategy enabled the bank to increase its sales. Potential customers were reached and there was increase in number of account opening and product buying. There were more than 10999 accounts that were opened from adverting on social media. Thirdly, the FNB was able to support customers. The social media strategy enabled the bank to increase customer loyalty and trust through customer support. This has been done through use of social media to educate, receive feedback, advice, and address complaints. The bank was able to present itself as trustworthy, approachable, and likeable to the society. The FNB social media strategy also enabled the bank to develop sustainable relationships with customers (Tuten, and Solomon, 2014). The bank was easily reachable by customers. The relationship enabled deep understanding between the bank and the customers. Therefore, FNB social media strategy has benefited FNB bank in creating a higher level engagement that has increase customer base, loyalty and returns to the organization. From FNB development and implementation of social media strategy, several lessons are evident to increase the success of a social media strategy. First, an organization has to set a clear goal when investing in social media. Setting of a social media goal before investing in a social media strategy enables to determine what resources and social media to invest in (Rootman, and Cupp, 2016). Secondly, organizations should focus on creating value to people rather than just advertising and promoting products on social media. Organization should focus in providing content that is beneficial to social media people instead of posting promotional messages (Lewis, Tigist, and van Vuuren, 2013). This attracts people creating a relationship that are then turned to customers. Thirdly, the organization should build relationships by understanding customers needs. Building a relationship with customers enabled the organization develop and implement social media strategy that aligned content to supp ort customers needs. It is also important to assess the social media that the organization is about to invest in. This ensures that an organization invests in social media where its potential customers are (Trainor et al., 2014). Organizations should consider several factors when using social media to communicate with customers. First, an organization should consider its goals to investing in social media marketing. The goal determines the social media that the organization will invest in and the content to post. Secondly, organization should consider the number of people in a certain social media before using it to communicate with customers. Considering the number of people enables an organization predetermine resources needed and returns expected. Organizations should also consider the content that they post on a social media. The content posted is important in attracting, informing, or persuading people to buy from an organization (Ashley, and Tuten, 2015). An organization should carefully consider content in order to create a high level engaging content with customers. In summary, FNB was able to successfully formulate and implement an effective social medial strategy. FNB investment to digital and social media marketing has enabled strengthening of FNB brand and building ongoing relationship with customers. The lessons from FNB social media strategy is that the focus should be on the goal to invest, building relationships and deepening customer needs understanding to enhance engagement. Therefore, organizations should consider the social media goal of investing, number of people in a social media and content to be shared in a specific social media when using social media to communicate with customers. References Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology Marketing, 32(1), pp.15-27. Lewis, D., Tigist, S.H. and van Vuuren, M., 2013. Exploring new media technologies among young South African Women. Rootman, C. and Cupp, M.N., 2016. The impact of social media on customer satisfaction and retention in the banking industry: views of clients and managers. Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6), pp.1201-1208. Tuten, T.L. and Solomon, M.R., 2014. Social media marketing. Sage.